Everything listed under: Generation C

  • Generation C: Email is Out

    Earlier this week, the Pew Research Center reported that teens are texting more and that texting is the dominant form of communication for teens.  Not only are they texting each other more often, but the are connecting with adults more through texting too.  According to the report, the median number of daily texts sent by teens went up from 50 in 2009 to 60 in 2011.

  • Generation C: Digitally Interactive

    If you are part of the connected collective, do you prefer to receive information or interact with it.?  For example do you spend more time on static websites or social networks like Facebook? Web 2.0 is a term we don't hear much about anymore, but prior to the proliferation of social networks, there was an idea floating around that the websites should allow for two-way communication.  First generation websites (Web 1.0) were more like online brochures.

  • Generation C: Social Advertising

    Generation C, the connected collective, is more social in their buying habits.  Young adults do not respond well to the mass marketing efforts that worked so well in the 20th century.  Gen C'ers are much more relational and more likely to respond to socially recommended advertising.

  • Generation C: The Digital Imperative

    Rex Miller explains how we are moving into an era where adults have grown up with digital media as their dominant form of communication and learning.  What does that mean for the Church as we seek to communicate the gospel in a digital-interactive culture?

  • Generation C: Texting in Church

    When I speak at local church worship gatherings, I often start of by saying, "I need you to take out your cell phones and electronic devices.  Please make sure that they are turned.....  on!" I encourage the church to check-in on their favorite social networks, text and tweet while I am talking.

  • Reaching Generation C

    The folks over at Nielsen have created the label "Generation C" representing Americans 18-34 who are constantly connected via electronic devices and social media.  Although they represent 23 percent of the population, this age group uses social gadgets more than any other age group.  It is not surprising to me to see a correlation between the least reached age group for many churches and the church's slow adaptation to the most effective and inexpensive communicatio...