The folks over at Nielsen have created the label "Generation C" representing Americans 18-34 who are constantly connected via electronic devices and social media. Although they represent 23 percent of the population, this age group uses social gadgets more than any other age group. It is not surprising to me to see a correlation between the least reached age group for many churches and the church's slow adaptation to the most effective and inexpensive communication tools available. Over the next few weeks, I hope to engage you in a discussion of how churches and ministries can best utilize social tools and technology to reach Generation C. Your comments and are invited. Looking forward to the conversation.
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